To make visual feedback unambiguous. The thing you point at should be the thing that gets fixed — no translation, no interpretation, no third round of “not that button, the other one”.
Software is increasingly built by people describing what they want to something that builds it. That makes the quality of the description the bottleneck. We want every piece of product feedback to arrive as an instruction someone — or something — can act on directly, the first time.
Visual problems are terrible to describe in words. A misaligned button, a heading that wraps badly on mobile, a colour that’s not quite right — all obvious the moment you see them, all painful the moment you try to write them down. So feedback ends up scattered: a screenshot in Slack with a red arrow, three comments in a doc, a voice memo, a note that just says “spacing looks off”.
Then AI coding agents arrived and raised the stakes. An agent does exactly what you tell it. Feed it a vague description and you get confident, well-structured, wrong work — quickly. Precision stopped being a nicety and became the whole job.
Fixa was built to close that gap. Drop in a screenshot, drop a pin on the problem, say what’s wrong. Every pin is numbered, and the export is a clean numbered list a developer or an AI agent can work straight through. Pointing is faster than describing, and far harder to misread.
Small and deliberate. We’d rather ship one thing that removes a real irritation than five that add options. Everything in Fixa exists because the alternative was annoying.